Finding your micro-tribe: A lesson on focusing on a small niche market and completely owning it. The days of mass marketing are at an end. In decades past, you could push broad messaging to a massive marketplace and as long as it was near your mark, you could score big. There was less competition and […]
Keep ReadingOver the years we’ve fielded all kinds of questions about marketing and advertising. While everyone brings their own unique perspective to the conversation, there are a handful of questions that crop up often. If you don’t see your question on the list or want to learn more about digital marketing, go ahead and give us […]
Keep ReadingA marketing plan outlines everything you need to know about marketing your business. Unfortunately, these plans don’t come with a “business starter kit”. You either have to create it yourself or hire someone to do it for you. We’re assuming that since you are reading this blog, you have taken the DIY approach – good […]
Keep ReadingThink about some of the most famous people and brands in America right now. Whether your mind goes to President Trump, Nike, Taylor Swift, or Apple, they all hold one thing in common… They have plenty of devoted followers, but they’re certainly not loved by everyone. It’s a fact of life that you can’t make […]
Keep ReadingYou’ve probably never stopped to wonder whether your website needs a dancing bear. Well…does it need a dancing bear?? If you saw such a talented animal online, you would probably remember the website… …and you might even spend more time on the site just to watch the bear (especially if they had a great sense […]
Keep ReadingIf you’re like most people, you probably don’t spend much time thinking about colors. Unless you’re an artist, odds are you haven’t stopped to reflect on how different colors make you feel – or why it matters whether something is red versus green. However, branding experts have spent a lot of time and money figuring […]
Keep ReadingThe best brands are more than just brands…they’re something of a belief system. To those outside of the advertising industry, that may seem a little grandiose and overblown. However, it’s the truth. Across all industries, we’re seeing a trend of consumers gravitating towards businesses with a strong belief system. People are shunning brands who don’t […]
Keep ReadingYour clients spend enough time managing their business, employees, cash-flow, sales, paperwork, and more. What they really want is the freedom to focus on what makes them stronger, faster, easier to manage, and more profitable. We’ve all heard the phrase “Don’t Sell, Solve”. All companies at least attempt to offer a product or service that […]
Keep ReadingFor a limited time only in Australia, Uber patrons will be able to book a ride to the Great Barrier Reef in a Stingray SR-500-1 Aquatic Submarine. The cost of this ride will be $3,000 for two, and includes a pick-up from Uber (we’ll call this a “land Uber”, or more formally known as an […]
Keep ReadingIt’s official: mobile is now king. Dig into the data and you will find that by virtually any metric, the majority of all web traffic comes from smartphones and tablets. For example, a recent estimate attributed 57% of all web traffic to mobile devices. Furthermore, many people are ditching desktop entirely in favor of tablets. […]
Keep ReadingYou don’t see many brands bash their competition with witty advertisements as often as you see Burger King sucker punching McDonald’s in the back of the head. Most recently, Burger King’s marketing team is using the human fear of clowns to poke fun at McDonald’s. Marcelo Pascoa, head of Global Marketing at Burger King said […]
Keep ReadingIn today’s overcrowded marketplace, more and more businesses are recognizing the value of having a strong brand. However, even as companies invest more in branding, many make the mistake of forgoing a branding guide. If you want your brand to be successful, you need a branding guide – plain and simple. A brand style guide […]
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