Value. Slowly but surely, value became an overused buzzword that marketers continue to offer up when pitching you their newest idea for your brand. While the word itself may have lost its teeth, the idea behind offering value to your customers is strengthening daily. You see, our brands now operate in a world where they […]
Keep ReadingWhat’s your, “why”? It seems like a fairly simple question, but business owners rarely answer it for themselves. They know what they want to sell. They know where they’d like to be financially. They know their sales forecasts, their overhead, and who their customers are. But they don’t know their WHY. In Start With Why, […]
Keep ReadingImagine a life…without…BACON! Ok, too scary? Well, it wasn’t that long ago that we didn’t eat bacon for breakfast at all. Pre-1920s, more American breakfasts were considered very modest by today’s standards, consisting of porridge, some fruit, maybe a roll and some coffee for a caffeine kick. Edward Bernays, who is often referred to as, […]
Keep ReadingIs there a difference between a company’s culture and a company’s brand? The honest answer? Not really. There are a few ways of thinking about this, but let’s talk about the perspective we have at Drive. This is the perspective, in our humble opinion, that we believe will be the standard across industries. It’s how […]
Keep ReadingAs an agency specializing in web design, we field a lot of questions about our process. To answer a lot of frequently asked questions and give you a snapshot of how we build websites, we wrote this post elaborating on the Drive process. When can we get started? As soon as possible! In fact, we […]
Keep ReadingGreek yogurt swept the nation in 2007, something that only made up for 1% of annual yogurt sales in America at the time. Fast forward to 2018, and Greek yogurt now owns half of the total yogurt market share in America, with Chobani feasting on a staggering 40% of this. So why would the Greek […]
Keep ReadingHave you ever found yourself wondering if people are more cynical these days? It’s not just nostalgia. Consumers and brands have some pretty bad trust issues: according to a recent survey from McCann, 42% of Americans find brands and businesses less trustworthy than they were just twenty years ago. Ouch. Then again, who can blame […]
Keep ReadingGetting results on social media is hard. Getting results on social media when you’re not a social expert is even harder. There’s plenty of content online telling you how to plan and analyze campaigns, but many business owners barely have time to get started on social, let alone run a 12-month campaign. We put together […]
Keep ReadingMany people fail to realize the impact that branding problems can have on their business as a whole. It’s easy to see the benefits of a strong brand, and to chalk up a business’ success to their excellent image. It’s trickier to see the ways a weak brand is hurting a business. All too often, […]
Keep ReadingOnline retail is a dog-eat-dog world. It’s simple to build a beautiful website stocked with amazing products – but winning customers in a crowded market requires clever strategy and a lot of hard work. If you sit on your hands waiting for customers to find your site, your sales numbers will absolutely reflect that. The […]
Keep ReadingTake a moment to think about who you follow on social media. Doesn’t matter whether it’s Instagram, Facebook, Twitter – why do you follow the people you do? No matter who you’re following, I can guarantee that it all boils down to one reason: they post and share content with VALUE. Every account with an […]
Keep ReadingDid you know that 79% of businesses with a blog report a positive ROI for inbound marketing? The verdict is in: blogging is a valuable tool for branding, audience engagement, and boosting your SEO. So why don’t more businesses have a blog? Look, we get it. Blogging is a lot of hard work. It takes […]
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