Buyer personas can feel like a bit of homework before we start the “real work” of creating advertisements and running marketing campaigns. I mean, come on. We all know who we’re marketing to, right? The truth is that if you haven’t created buyer personas, you’re limiting the potential of your marketing efforts. You run the […]
Keep ReadingPhoto: Mobilesyrup.com Ford’s new electric Mustang Mach-E SUV is now available and looks phenomenal (by most accounts). It gets roughly 300 miles per charge, depending on which model you get, and pricing starts at a modest $44,000. The Mach-E is obviously heavily inspired by the modern version of the Ford Mustang. It’s fast, powerful and […]
Keep ReadingLast week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national grocery brand. With nearly 2,800 store locations in all, Kroger is one of the largest grocery chains in the US and its rebranding is significant within the world of food retail. Kroger has grown by […]
Keep ReadingFinding your micro-tribe: A lesson on focusing on a small niche market and completely owning it. The days of mass marketing are at an end. In decades past, you could push broad messaging to a massive marketplace and as long as it was near your mark, you could score big. There was less competition and […]
Keep ReadingOver the years we’ve fielded all kinds of questions about marketing and advertising. While everyone brings their own unique perspective to the conversation, there are a handful of questions that crop up often. If you don’t see your question on the list or want to learn more about digital marketing, go ahead and give us […]
Keep ReadingA marketing plan outlines everything you need to know about marketing your business. Unfortunately, these plans don’t come with a “business starter kit”. You either have to create it yourself or hire someone to do it for you. We’re assuming that since you are reading this blog, you have taken the DIY approach – good […]
Keep ReadingThink about some of the most famous people and brands in America right now. Whether your mind goes to President Trump, Nike, Taylor Swift, or Apple, they all hold one thing in common… They have plenty of devoted followers, but they’re certainly not loved by everyone. It’s a fact of life that you can’t make […]
Keep ReadingYou’ve probably never stopped to wonder whether your website needs a dancing bear. Well…does it need a dancing bear?? If you saw such a talented animal online, you would probably remember the website… …and you might even spend more time on the site just to watch the bear (especially if they had a great sense […]
Keep ReadingIf you’re like most people, you probably don’t spend much time thinking about colors. Unless you’re an artist, odds are you haven’t stopped to reflect on how different colors make you feel – or why it matters whether something is red versus green. However, branding experts have spent a lot of time and money figuring […]
Keep ReadingThe best brands are more than just brands…they’re something of a belief system. To those outside of the advertising industry, that may seem a little grandiose and overblown. However, it’s the truth. Across all industries, we’re seeing a trend of consumers gravitating towards businesses with a strong belief system. People are shunning brands who don’t […]
Keep ReadingYour clients spend enough time managing their business, employees, cash-flow, sales, paperwork, and more. What they really want is the freedom to focus on what makes them stronger, faster, easier to manage, and more profitable. We’ve all heard the phrase “Don’t Sell, Solve”. All companies at least attempt to offer a product or service that […]
Keep ReadingFor a limited time only in Australia, Uber patrons will be able to book a ride to the Great Barrier Reef in a Stingray SR-500-1 Aquatic Submarine. The cost of this ride will be $3,000 for two, and includes a pick-up from Uber (we’ll call this a “land Uber”, or more formally known as an […]
Keep Reading