The best brands are more than just brands…they’re something of a belief system. To those outside of the advertising industry, that may seem a little grandiose and overblown. However, it’s the truth. Across all industries, we’re seeing a trend of consumers gravitating towards businesses with a strong belief system. People are shunning brands who don’t […]
Keep ReadingYour clients spend enough time managing their business, employees, cash-flow, sales, paperwork, and more. What they really want is the freedom to focus on what makes them stronger, faster, easier to manage, and more profitable. We’ve all heard the phrase “Don’t Sell, Solve”. All companies at least attempt to offer a product or service that […]
Keep ReadingFor a limited time only in Australia, Uber patrons will be able to book a ride to the Great Barrier Reef in a Stingray SR-500-1 Aquatic Submarine. The cost of this ride will be $3,000 for two, and includes a pick-up from Uber (we’ll call this a “land Uber”, or more formally known as an […]
Keep ReadingIt’s official: mobile is now king. Dig into the data and you will find that by virtually any metric, the majority of all web traffic comes from smartphones and tablets. For example, a recent estimate attributed 57% of all web traffic to mobile devices. Furthermore, many people are ditching desktop entirely in favor of tablets. […]
Keep ReadingYou don’t see many brands bash their competition with witty advertisements as often as you see Burger King sucker punching McDonald’s in the back of the head. Most recently, Burger King’s marketing team is using the human fear of clowns to poke fun at McDonald’s. Marcelo Pascoa, head of Global Marketing at Burger King said […]
Keep ReadingIn today’s overcrowded marketplace, more and more businesses are recognizing the value of having a strong brand. However, even as companies invest more in branding, many make the mistake of forgoing a branding guide. If you want your brand to be successful, you need a branding guide – plain and simple. A brand style guide […]
Keep ReadingWe’ve always taken teamwork for granted as a crucial component of a successful ad agency. However, as remote employees become more common and job responsibilities become more siloed, some people are starting to wonder – is it really that important to collaborate? You do your part, I’ll do mine, we’ll put it all together at […]
Keep ReadingThere is a good argument to be made that nothing is more important to today’s consumers than convenience. Sure, everyone wants low prices, and high quality products/services. And yet the point stands: if convenience isn’t already the most important thing to consumers, it’s a top consideration – and growing more important all the time. The […]
Keep ReadingIt’s not an overstatement to say that brands make or break businesses. It’s the difference between a product that no one knows about and a product that everyone seeks out to buy. A brand is why you reach for a Coke-a-Cola before store-brand “cola,” and it’s why people are happy to drop 10 grand or […]
Keep ReadingMost people can appreciate that every business needs a website. Ten or fifteen years ago, you often had to fight tooth and nail to convince business owners that an online presence was worth their money. Today, we have a different problem: some people don’t fully appreciate the importance of a quality website. A lot of […]
Keep ReadingNever ready to back down from environmental controversy, Patagonia has recently announced they are donating the company’s entire government tax cut benefit of $10M to fight climate change. Though it’s a very bold move, Patagonia has a long history of speaking out against the powers that be on environmental topics. Since the 1985 launch of […]
Keep ReadingWhether you were rooting for Tom Brady and company or the new kids on the block, the game last night was less than spectacular. A 13-3 finish marked this Super Bowl as the lowest scored game in NFL history. The previous lowest score was the 1972 matchup between the Redskin and Dolphins totaling to 21 […]
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