Creating effective case studies is a great way to draw attention to your company and improve close rates. After all, case studies show that you walk the walk. An average of 74% of B2B buyers cited testimonials and case studies as the most influential types of content (. According to Gartner (inc.com), in 2020, customers […]
Keep ReadingUnderstanding the analytics of your website traffic is crucial in making educated decisions on how to increase your companies digital marketing ROI. Many companies add content to their site, optimize for SEO, and maybe run paid ads. Unfortunately, most of these brands are not reviewing their data to truly understand how they can get the […]
Keep ReadingHow does your company react when receiving negative feedback on social media?? Probably not in the cool and hilarious way that Panera did this month. Besides being the funniest thing that I’ve ever seen (well…this week), it did a great job of diffusing an angry social media mob while still poking a bit of fun […]
Keep ReadingImproving your website’s visibility on search engines should be a top priority for any digital marketer in 2020. Unfortunately, competition for top search results is fierce as more and more companies wise up to SEO best practices. Furthermore, Google is constantly tweaking their algorithms, requiring marketers to switch up their strategy to stay abreast of […]
Keep ReadingHappy New Year! If you haven’t already, there is probably a good chance that you are creating your marketing goals for 2020. However, just saying “we are going to sell some more this year!” out loud doesn’t really give you a clear direction. This blog outlines how to properly create marketing goals for 2020. Step […]
Keep ReadingNo, this isn’t current news. Nike is absolutely crushing the shoe market. They are the largest supplier of athletic shoes worldwide, with a recently released Q4 revenue of $10.2 billion. Their swoosh logo is one of the most recognizable icons on the planet, and they continue to strategically put themselves in the center of public […]
Keep ReadingBuyer personas can feel like a bit of homework before we start the “real work” of creating advertisements and running marketing campaigns. I mean, come on. We all know who we’re marketing to, right? The truth is that if you haven’t created buyer personas, you’re limiting the potential of your marketing efforts. You run the […]
Keep ReadingPhoto: Mobilesyrup.com Ford’s new electric Mustang Mach-E SUV is now available and looks phenomenal (by most accounts). It gets roughly 300 miles per charge, depending on which model you get, and pricing starts at a modest $44,000. The Mach-E is obviously heavily inspired by the modern version of the Ford Mustang. It’s fast, powerful and […]
Keep ReadingLast week Kroger unveiled an updated brand identity and tagline that is all part of a rebranding for the national grocery brand. With nearly 2,800 store locations in all, Kroger is one of the largest grocery chains in the US and its rebranding is significant within the world of food retail. Kroger has grown by […]
Keep ReadingFinding your micro-tribe: A lesson on focusing on a small niche market and completely owning it. The days of mass marketing are at an end. In decades past, you could push broad messaging to a massive marketplace and as long as it was near your mark, you could score big. There was less competition and […]
Keep ReadingOver the years we’ve fielded all kinds of questions about marketing and advertising. While everyone brings their own unique perspective to the conversation, there are a handful of questions that crop up often. If you don’t see your question on the list or want to learn more about digital marketing, go ahead and give us […]
Keep ReadingA marketing plan outlines everything you need to know about marketing your business. Unfortunately, these plans don’t come with a “business starter kit”. You either have to create it yourself or hire someone to do it for you. We’re assuming that since you are reading this blog, you have taken the DIY approach – good […]
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