Most people can appreciate that every business needs a website. Ten or fifteen years ago, you often had to fight tooth and nail to convince business owners that an online presence was worth their money. Today, we have a different problem: some people don’t fully appreciate the importance of a quality website. A lot of […]
Keep ReadingNever ready to back down from environmental controversy, Patagonia has recently announced they are donating the company’s entire government tax cut benefit of $10M to fight climate change. Though it’s a very bold move, Patagonia has a long history of speaking out against the powers that be on environmental topics. Since the 1985 launch of […]
Keep ReadingWhether you were rooting for Tom Brady and company or the new kids on the block, the game last night was less than spectacular. A 13-3 finish marked this Super Bowl as the lowest scored game in NFL history. The previous lowest score was the 1972 matchup between the Redskin and Dolphins totaling to 21 […]
Keep ReadingStop me if you’ve heard this one before: a well-established national retailer bites the dust. A million people share their shock or on social media. Everyone points their fingers at Amazon. If only they hadn’t come along with their ultra-fast shipping and low prices, right? Toys “R” Us may be the latest example, but they’re […]
Keep ReadingIMAGE CREDIT: SCREENSHOT/YOUTUBE Gillette’s “We Believe in the Best in Men” ad campaign launched this week to mixed reviews. The campaign focuses on the perspective of masculinity and the social responsibility of men to change and take some level of onus over the current climate of bullying, toxic masculinity, and misogyny. There’s no doubt that […]
Keep ReadingTrying to decide on the right brand name can feel like banging your head against a wall. Many business owners end up paralyzed with indecision, fearing they’ll regret the decision later. Picking a brand name doesn’t have to be that hard. There’s even a good argument to be made that your brand name isn’t all […]
Keep ReadingRecruiting truly stellar employees is a huge challenge. Anyone can throw up a job posting and hear from qualified candidates, but drawing in talent that genuinely believes in your mission and fits your culture is a whole different ball game. Businesses make or break depending on the quality of their employees. So how do you […]
Keep ReadingI’m sure that most of the world has heard about the imitation footwear launch of “Palessi” in Santa Monica a couple of weeks ago. In case you haven’t, don’t feel bad. The Payless shoe brand had a single day event where they opened up a high-end retail store featuring all Payless shoe brands, rebranded under […]
Keep ReadingHighlighting different success stories from your past allows prospects to visualize their own success with your company. One area where many companies fall short is effectively demonstrating the quality and value of their work. You can generate leads all day, have the catchiest tagline, and dazzle visitors with a beautiful website…but if you can’t prove […]
Keep ReadingBefore we get into sales, numbers, and statistics, let’s take a trip down memory lane and look at the history behind the holiday that made marketers famous. The term “Black Friday” was originally dubbed not for shopping, but for a financial crisis in 1869 that signified the crash of the U.S. gold market. The actual […]
Keep ReadingHaving a new website built for your company can be an extensive endeavor. From finding the right developer, to creating a functionality requirement list, and selecting the correct platform are just the beginning of this quest. If you have done any research on this topic, it’s very likely you have stumbled across “WordPress” several times. […]
Keep ReadingEvery company thrives on creativity. We use it to solve problems, to grow, and to evolve into bigger and better businesses. In a lot of cases, leaders will bring together members of their teams or employees of their business to brainstorm all the kooky and innovative ways to take things to the next level. This […]
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