Insight

Rochester Counseling Associate (RCA) is a boutique counseling office comprised of two counselors who specialize in geriatric and substance abuse therapy. Although they are a new business, they have over 45 years of combined experience. They believe in providing confidential and affordable mental health services in a trusting environment.

Challenge

Being a new business, Rochester Counseling Associates needed more local exposure. Although they had an internal identity in their building, they did not have a strong physical brand or logo to communicate who they were to their target market. They had no digital footprint on social media, nor did their business have a website to represent who they were and what they offer. They were having difficulty in differentiating themselves from their competitors and being discovered.

Strategy

• Design a logo and identity for the brand.
• On-location photo shoot to showcase the serene therapeutic environment, and utilize this imagery on their website to help support in telling their story.
• Develop a responsive website to house the story and brand we developed for their business, so they could start receiving the exposure their business needed.
• Design cohesive brand unity through all major social platforms, and verify each social platform.