Case Study

Rochester Counseling Associates

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rca live website view
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Insight

Rochester Counseling Associate (RCA) is a boutique counseling office comprised of two counselors who specialize in geriatric and substance abuse therapy. Although they are a new business, they have over 45 years of combined experience. They believe in providing confidential and affordable mental health services in a trusting environment.

Challenge

Being a new business, Rochester Counseling Associates needed more local exposure. Although they had an internal identity in their building, they did not have a strong physical brand or logo to communicate who they were to their target market. They had no digital footprint on social media, nor did their business have a website to represent who they were and what they offer. They were having difficulty in differentiating themselves from their competitors and being discovered.

Strategy

  • Design a logo and identity for the brand.
  • On-location photo shoot to showcase the serene therapeutic environment, and utilize this imagery on their website to help support in telling their story.
  • Develop a responsive website to house the story and brand we developed for their business, so they could start receiving the exposure their business needed.
  • Design cohesive brand unity through all major social platforms, and verify each social platform.

mobile phone view of the rca website
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DRIVE Creative Agency created a gorgeous website for us that perfectly reflects who we are and the services we offer. They created our LOGO and established our branding. Branding was a foreign concept to us but Corey and Dan educated us and patiently guided us through that creative process. They were attentive to our every need and responsive to all of our input. The process was not rushed--they were more concerned with getting it right. The pricing was extremely reasonable and they made the payments affordable for our small business. We would not hesitate to work with DRIVE again. We highly recommend this skilled agency to everyone who is in need of the services they offer!

Karen Eckert Smith - Owner

Rochester Counseling Associates

Result

We designed a new logo that reflects the sun icon to represent new beginnings. We selected the color scheme to evoke feelings of creativity, peace, and trust.

Prior to developing the website we authored copy with a compassionate, yet professional tone that evokes a feeling of serenity. Our overall web design was designed to be calming to visitors. We utilized peaceful video footage and strong supporting copy above the fold on every page to add cohesion to the message that Rochester Counseling Associates stands for compassionate care at an affordable rate. Our minimalistic design partnered with the assets we collected in our photo shoot made the website very easy to navigate for the end user. Sticky navigation and clickable tiles below the fold of the site allow for the user to access the information they are seeking from multiple viewpoints.

With the new website and logo complete, we built out RCA’s Facebook, Google +, and Twitter pages. This included creating profile bios and cover images that match the brand identity displayed on the website.

Website Screenshots

 

rca website screenshot
rca website screenshot
rca website screenshot
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