Rochester Counseling Associate (RCA) is a boutique counseling office comprised of two counselors who specialize in geriatric and substance abuse therapy. Although they are a new business, they have over 45 years of combined experience. They believe in providing confidential and affordable mental health services in a trusting environment.
Being a new business, Rochester Counseling Associates needed more local exposure. Although they had an internal identity in their building, they did not have a strong physical brand or logo to communicate who they were to their target market. They had no digital footprint on social media, nor did their business have a website to represent who they were and what they offer. They were having difficulty in differentiating themselves from their competitors and being discovered.
We designed a new logo that reflects the sun icon to represent new beginnings. We selected the color scheme to evoke feelings of creativity, peace, and trust.
Prior to developing the website we authored copy with a compassionate, yet professional tone that evokes a feeling of serenity. Our overall web design was designed to be calming to visitors. We utilized peaceful video footage and strong supporting copy above the fold on every page to add cohesion to the message that Rochester Counseling Associates stands for compassionate care at an affordable rate. Our minimalistic design partnered with the assets we collected in our photo shoot made the website very easy to navigate for the end user. Sticky navigation and clickable tiles below the fold of the site allow for the user to access the information they are seeking from multiple viewpoints.
With the new website and logo complete, we built out RCA’s Facebook, Google +, and Twitter pages. This included creating profile bios and cover images that match the brand identity displayed on the website.
Interested in our services? Curious as to what Drive Creative Agency can do for you? Then we are eager to hear from you, just click on the link HERE to get the party started. #BFFs
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